philosophy renewed hope in a jar

philosophy renewed hope in a jar

an icon reimagined

It’s the year of renewal for philosophy and an icon has been reimagined. Introducing renewed hope in a jar the evolution of philosophy’s beloved hope in a jar. As one of the inaugural products launched by the brand in 1996, hope in a jar was an instant fan favorite and has maintained a loyal following ever since. The product revolutionized the moisturizer category because of its groundbreaking formula and inspiring words. renewed hope in a jar emerges as a refreshed sensorial formula using the latest scientific advances in skin care.

COTY’s Research and Development team focused on creating an innovative new formula– an advanced, lightweight, whipped moisturizer that works on multiple layers of skin for constant renewal.

The renewed hope formula grants three of the most demanding skin wishes through three key actions on the skin:

  1. Wish- refined texture with visibly smaller pores and fine lines virtually lifted away.
    Granted: by a triple blend of alpha-hydroxy acids (glycolic, citric and mandelic) gently exfoliate skin’s surface. chosen because of their different molecular weights; each of the three AHAs are different sizes to allow for different rates of penetration, ensuring continuous performance on multiple layers: glycolic is smallest and penetrates the furthest, citric and mandelic are larger and work on skin’s upper layers to improve fine lines and pore visibility.
  2. Wish: soft, dewy smoothness, comforted by instant and all-day hydration
    Granted: with 3 forms of hyaluronate, each with a unique action and destination in skin to provide instant and lock in all-day hydration:
    - hyaluronic acid filling spheres attract and lock in water for immediate hydration
    - hyaluronic acid-blend enhances delivery to epidermis and helps resist degradation over time
    - blue agave extract stimulates skin’s natural production of hyaluronic acid
  3. Wish: re-energized healthy color and glow

    Granted: triple-action illuminators to improve skin’s microcirculation:
    - asian fruit extract increases micro-circulation and brings natural healthy color to skin
    - prickly pear flower extract stimulates skin enzymes to enhance natural luminosity
    - micro-optics help diffuse light at the surface providing a soft-focus effect

COTY’s Research and Development team focused on creating an innovative new formula– an advanced, lightweight, whipped moisturizer that works on multiple layers of skin for constant renewal. 

This breakthrough moisturizer is so effective that 91% of women fell in love with the feel of their skin and would recommend renewed hope to a friend. Clinical and self-assessment studies for renewed hope showed

  • immediately: 94% saw an improvement in hydration; 81% saw glowing skin
  •  in 1 week: 100% saw an improvement in skin texture
  •  in 4 weeks: 79% saw a reduction in pore size
  •  in 8 weeks: 78% saw the look of fine lines reduced