Marc Jacobs 'Daisy Tweet Shop' wins CLIO Image Award
The Social Media–Based New York Fashion Week Promotion Positioned Coty Inc. as Beauty Industry Innovator
May 08th, 2014
COTY Inc. (NYSE: COTY) has been honored with a CLIO for its game-changing social media initiative the Marc Jacobs Daisy Tweet Shop.
In the highly competitive beauty industry, COTY has made its mark with a company culture that emphasizes creativity and innovation. A pop-up shop designed to delight the target audience and encourage social media sharing, the Marc Jacobs Daisy Tweet Shop is the embodiment of that very focus on creativity. No money was exchanged — only social currency, by which anyone who posted on Twitter or Instagram with #MJDAISYCHAIN would be rewarded with items from the Daisy store.
With an already loyal following, we knew that the “Daisy Girl” loved the Daisy Marc Jacobs fragrance and enjoyed sharing her world on social media. For COTY, it provided the opportunity to be a game-changer in the fragrance sector, acting as pioneers, bravely embracing social media.
“With an already loyal following, we knew that the “Daisy Girl” loved the Daisy Marc Jacobs fragrance and enjoyed sharing her world on social media. For COTY, it provided the opportunity to be a game-changer in the fragrance sector, acting as pioneers, bravely embracing social media,” said Steve Mormoris, SVP COTY Inc.
Each year, the CLIO Awards honors the groundbreaking work and talent that push the boundaries of creativity. As the standard bearer for visionary communications, the CLIOs award those creators whose work exemplifies inventive thinking. Top creatives from around the world are appointed to 10 distinct CLIO Juries. Juries are comprised of individuals whose own work epitomizes the vanguard in their respective fields, thus ensuring that each juror has a profound understanding of the global market’s ever-evolving dynamics and industry innovations.
About COTY Inc.
COTY is a leading global beauty company with net revenues of $4.6 billion for the fiscal year ended June 30, 2013. Founded in Paris in 1904, COTY is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. COTY’s product offerings include such global brands as adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.