Daisy Marc Jacobs Tweetshop Grabs the Attention of the Industry
Marc Jacobs Fragrances: A pop-up shop with an unexpected social media twist.
May 08th, 2014
In the highly competitive beauty industry, COTY has made its mark with a company culture that emphasizes creativity and innovation. A pop-up shop designed to delight the target audience and encourage social media sharing, the Daisy Marc Jacobs Tweet Shop is the embodiment of that very focus on creativity. No money was exchanged — only social currency, by which anyone who posted on Twitter or Instagram with #MJDAISYCHAIN would be rewarded with items from the Daisy store.
The Daisy Marc Jacobs Tweet Shop - a pop up shop first launched during New York Fashion Week –has travelled the world with shops in London, Denmark, Benelux, Norway, and Sweden.
With the success and popularity of the event, the Daisy Marc Jacobs Tweet Shop has caught the eye of not only the press, but also the industry.
The Tweet Shop won the prestigious Grand Clio in the Engagement/Experiential category at the CLIO Image Awards and the Digital PR Campaign Award from the PR News’ Digital PR Awards.
The CLIO Image Awards is an extension of the CLIO legacy honoring creative excellence in the fashion and beauty industries. Creative minds representing a diversity of roles were recognized at the inaugural event, held in May at The Pierre Hotel in New York and hosted by Bravo TV’s Andy Cohen. The Grand CLIO Image Award, the program’s highest honor, is awarded to exceptional projects that push the boundaries of creativity.
The PR News' Digital PR Awards, held October 10 at the Grand Hyatt in New York City, is the industry's top honor in the PR and communications digital space. The awards recognize outstanding digital initiatives and set the industry benchmark for excellence across all areas of digital PR. The winners of the Digital PR Awards are those organizations that took risks, made tremendous strides and understand the power of digital communications in public relations.
Among the awards won, the Daisy Marc Jacobs Tweet Shop also appeared as a finalist for The OMMA Awards in New York, as well as the Digitals Awards and The Drum Network Awards in London, UK.