Coty Selects adam&eveDDB as Lead Creative Agency for Max Factor
March 20th, 2017
New York – March 20, 2017 – Coty Inc. (NYSE: COTY) today announced that adam&eveDDB has been selected as lead creative agency for Max Factor, following a review for the brand. This marks another step forward in Coty’s ambition to drive and elevate the creativity behind the company’s iconic brands. The appointment is effective immediately.
Karen Owen, VP, Max Factor, Coty, “The appointment of adam&eveDDB is an important step in the progress of the Max Factor brand. adam&eveDDB has the creative capability, drive and passion to bring a modern expression to the brand and deliver on our vision. adam&eveDDB has demonstrated a smart strategic approach to this work and fantastic partnership, and we’re confident they are the right fit for Max Factor.”
“Selecting adam&eveDDB for the Max Factor brand is an important element of Coty’s strategy to bring a new level of insight, creative disruption and consumer engagement to our brands,” said Sam Southey, VP Creative and Integrated Communications. “Following the merger with P&G Specialty Beauty, we are focused on ensuring that we have the right partners in place to generate the most relevant, effective and compelling ways to connect with our consumers.”
Tammy Einav, CEO adam&eveDDB, said, “Max Factor is an amazing brand with a proud heritage and we could not be more thrilled to be working together to create the next chapter.”
The financial terms of the partnership are not being disclosed.
About Coty Inc.
Coty is one of the world’s largest beauty companies with approximately $9 billion in revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions – Coty Consumer Beauty, which is focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel; Coty Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Coty Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has approximately 20,000 colleagues globally and its products are sold in over 130 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.
We are a creative agency made up of people from the worlds of advertising, design, content, digital, media and social strategy. We have the hunger and energy of a start up with the resource and reach of a network. We work with a range of clients including Google, John Lewis, Waitrose, the Financial Times, Volkswagen and Harvey Nichols.