COTY’s CSR Ambassadors Create Positive Change in 2014
A Global Network of Volunteers Join to Support the Coty Cares Platform
January 13th, 2015
The COTY CSR Ambassador Program is a grass-roots effort that unites employees who have passion and enthusiasm for bringing positive change and well-being to their environment, community, and workplace. The ambassador network is comprised of more than 100 employees across 27 locations in 17 countries; representing all functions of the Company. Not an incentivized program, employees’ efforts are voluntary and inspired by the belief that a small group of thoughtful, committed people can make a big impact.
Nathalie Perroquin, COTY’s Vice President of Corporate Sustainability, oversees the initiative. When asked about the program, Perroquin said, “I’m pollinating ideas in each function of the company. Change can come from anywhere in the organization, and COTY’s entrepreneurial spirit helps to create a smart mix of traditional top/down and innovative bottom/up leadership that helps to make this program successful.”
2014 saw philanthropic efforts from the CSR Ambassadors in many different forms. In addition to participatingfood, clothes drives, and fundraising activities benefiting local Non-Governmental Organizations, employees made their presence known at the No Finish Line Race in Monaco and the La Parisienne Race in France. Employees assisted more widely known organizations such as Dress for Success; The Laurette Fugain Association; Make-A-Wish Foundation; and Waves for Water.
An interactive CSR e-learning module w launched on Earth Day that successfully trained over 3,000 COTY employees on the fundamentals of corporate social responsibility. On the heels of that success, a series of educational tools were created to share corporate sustainability strategies and best practices for energy and water conservation.
New Jersey and New York ambassadors banded together to help New York Cares Corporation create a community garden in Brooklyn. The team turned a lot that had been vacant for twenty years into a renewable source of vegetation for a low-income neighborhood. Many of these same ambassadors planted trees at a New Jersey arboretum and reinvigorated the appearance of some New York City public schools.
Capitalizing on brand initiatives, The Love the Ocean contest was organized last summer to celebrate the partnership between National Geographic and one of COTY’s power brands, Davidoff Cool Water. Over 1,000 oceanic images were submitted to raise awareness and encourage ocean lovers to help to protect the ocean. Employees voted for their favorites and winners from each location were rewarded with an annual subscription to National Geographic Magazine.
COTY’s entrepreneurial spirit helps to create a smart mix of traditional top/down and innovative bottom/up leadership that helps to make this program successful.
The positive momentum continued this past December by supporting #GivingTuesday in North America, Europe, Australia & Mexico. The spirit of giving took different forms in 16 COTY locations around the globe when local teams identified the needs within their respective communities and rallied colleagues to give back to the local charities that needed it the most.
“All it takes is a vision and a high dose of curiosity, “ said Perroquin, “when you have your mind opened to change, you see that there is an opportunity to do things in a better, ethical and conscious manner. That is how you can start changing the world around you.”